On everyone’s lips for almost 60 years
Pulmoll cough lozenges were invented by the French pharmacist Jacques Lafarge in 1946 right outside the gates of Paris. The brand name is derived from the Latin word ‘pulmonis’, which means lungs. The small lozenges were such a great success in France that shortly after their first appearance on the market other tastes were introduced as well. Ten years later, the Laboratoires Lafarge was already producing more than ten million tins per year.
The original Pulmoll is our Classic flavour, which is a combination of liquorice root, honey and menthol. The Classic lozenges were introduced to the German market in 1956.
The over-the-counter health product that was originally sold only in pharmacies is still produced today according to virtually the same recipe.
In Germany, the soothing and tasty little lozenges in the eye-catching packaging have become one of the most successful brands of tinned lozenges, with Pulmoll being one of the most famous branded products on the German market.
Today, Pulmoll is a brand with a wide range. Various flavours and packaging formats appeal to different target groups and consumer needs. Everyone can find the right product for them in the range.
The new generation of sugar-free Pulmoll
Since January 2012, all sugar-free Pulmoll products have been sweetened with steviol glycoside from the stevia plant (Stevia), making it possible to completely avoid using the artificial sweeteners aspartame and acesulfame K. The conversion to stevia makes Pulmoll an absolute pioneer on the lozenge market. In addition, fruit juice concentrate is still added to the fruity sorts. Due to the new fruity lozenge recipe with isomalt, stevia and fruit juice concentrate, the sugar-free Pulmoll varieties are a real taste experience and even more natural than before in their taste.
“What type of sucker are you?”
Since 2013, Pulmoll has appeared on the internet, in print advertisements, in PR, on out-of-home posters in consumer markets and at train stations with an offensive, direct, personal and modern advertising campaign. The communication offence directly appeals to the target group with different motifs.
The Pulmoll poster campaign was chosen by experts and readers of Lebensmittel Praxis as the PoS motif of 2013. And measurable success can also be demonstrated: To date, the campaign has yielded an even greater brand awareness with an increase of five percent.