Quality has a name: Mazzetti L'Originale - Aceto Balsamico di Modena
The traditional company Mazzetti has been family owned since 1846 and has become known in Italy through its Grappa. Mazzetti began in the 1940s with the production of balsamic vinegar. Mazzetti L’Originale Balsamic Vinegar of Modena developed rapidly in Italy to the embodiment of highly aromatic seasoning for professionals and gourmets. All products are manufactured according to old Family recipes and traditional methods in the area around Modena. The local humid climate is the ideal foundation for the production and storage of “L’Originale”. The storage in the barrel determines the taste quality of balsamic vinegar. Mazzetti outsourced all the barrels in old buildings that were originally built in 1906 for the production of wine.
Certification-Quality-Cachet for Aceto Balsamico di Modena
The quality of a balsamic vinegar is determined by a number of factors: the origin and quality of the ingredients, recipe, barrel size, wood species and duration of storage. In addition, relevant manufacturing skills and expertise.
Vital: What does the vine leaves on the labels mean?
C. Mazzetti: The wine leaves are a system that was introduced by Mazzetti and some other manufacturers, so that the consumer can easily recognize the quality of each Balsamico di Modena and serves as an aid to identify the best use of the product. There are four categories that indicate a rising quality (by the number of vine leaves shown on the label). Mazzetti Tino Tipico, for example, has a vine leaf, while the Mazzetti Testa Rossa has four wine leaves and is therefore characterized by the highest quality. The advantage of this system lies in the large number of participating manufacturers and the fact that it is monitored by a special organization, the AIB, so that all consumers can be sure that the award of the vine leaves for the various products is at a uniform manner .
Mazzetti – 360° Campaign
In 2014, Mazzetti expanded its media presence. In addition to the original TV campaign it also will be advertised via internet by meansof an integration in CHEFKOCH.de. Furthermore 18/1-posters in 300 hypermarkets and sampling actions shall create additional attention. To make the “360° Communication” perfect, they use product PR to the broad approach of the target group as well as a strong presence in target group affinity media (ZDF, brandnooz box, etc.)