Darbo

The Austrian Family produces high quality fruit products such as jams, jellies, syrups and honey specialties for more than 130 years.
In 1879 Rudolf Darbo founded  a “fruit – steam plant” (distillery) in Görz/Austria. The First World War forced the family to leave their home country. They settled down in Stans/Tirol, where they offered
small portions for gastronomy in the twenties. By the end of the seventies Darbo was a pure gastronomy brand until Klaus Darbo began to offer the products to the food retailing. The brand “Darbo Naturrein”  was especially developed for the food retail. Over time, the range has been expanded to include “Darbo Fruchtreich”, honey specialties and other ranges.
In 1994, Darbo was introduced to the German market by the distribution company “Importhaus Wilms”.

Already since 2012 Darbo supports its own product line through a national TV offensive. The expansion of the customer reach is performed in 2 Flights à 4 weeks. The goal is to achieve a high number of contacts and a broad consumer address.  The Eye-catching TV spot impresses with great charm and a unique and authentic brand world. The focus of the spot lies on the strong product range “Naturrein”.