Welcome to 'Importhaus Wilms', the most efficient distribution platform for premium consumer goods on the German market.
For over 60 years the leading marketer for international confectionery and gourmet food from all over the world.More information...
Long-standing know-how to trade and consumer needs, an own, strategically focused sales organization and an ultra-modern goods distribution make Wilms to a strong partner for manufacturers and retailers.Interested?
"We are working with Wilms as from years. As we want to add a french spicy touch in the german mustard market with Maille, we have decided to start to work with Wilms as the reference company regarding worlwide condiment universe. The team is passionated, reliable and always breakthrough to implement and find new approach to achieve our goals. Now we reach one step of our objective as leader of Dijon mustard category we are ready for new challenges and sure Wilms team will help us to achieve them.“ Unilever Frankreich, Sylvie David
“In my opinion, the unsurpassed ability of WILMS is to have a staff of super-competent people, who analyze the market and find exactly an answer to the market needs, or trends: I personally had great discussions with Wilms product managers, who appeared to be so prepared on the main issues of my industry, to make me believe I was talking with my Company staff!” Mazzetti, Cesare Mazzetti
“We have been working with Wilms for almost 8 years now. Our entire relationship has been characterized by reliability, commitment, steady growth and hard work. Recently we are enjoying phenomenal success in the German market, whereas at human level we have an extremely pleasant working relationship with our product manager and the Wilms top management. For Gaea our partnership with Wilms is the model for successful penetration and brand building in any international market.” Gaea, Aris Kefalogiannis
“Importhaus Wilms / Impuls GmbH & Co. KG distributed our brand for many years. Through their knowledge and expertise of the German Trade, they have established our range of Chivers Jams and Marmalades as the leading British brand available in Germany. Their continued enthusiasm and strong marketing strategies continue to enable Boyne Valley to build a stronger presence in the market. I have no hesitation in recommending them most strongly to anyone who is considering entering the German Market.” Boyne Valley Group, Malachy McCloskey
"Unlike as many of our competitors, our main focus while starting wasn't on the hyper markets, but on outlets which are focussing on premium products with a high reputation on product category. This was and is why Wilms - with their sales orientation and strength - is the ideal partner for us, due to their strong decentral sales organisation. We were able to create very quick a strong distribution platform, from which a continuous expansion is still possible." Darbo, Klaus Darbo
"As premium brand we found with Importhaus Wilms the ideal Partner to realise our ambitious distribution- and marketing goals. Together we will establish KOCHs as the number 1 brand in the horseradish market." KOCHs, Hans-Karl Koch